Pup Tent Communications

Gretchen Fernelius spent 18 years leading communications teams for iconic brands that ranged from a Fortune 100 Best Company to a mid-size coffee retailer. She provides communication counsel and support for leaders as they navigate the ever-changing needs of their organization. She firmly believes in the powerful role communications plays in helping organizations succeed through change including mergers and acquisitions, crisis situations, and culture transformation. Gretchen, through her company, Pup Tent Communications, is one of Pinnacle's key business partners. 


She has worked in retail environments since the age of 16 and is passionate about eliminating the inconsistent message cascade that exists between managers and frontline employees. She believes giving all employees direct access to information empowers and enables everyone to be brand ambassadors. Gretchen has a B.A from the University of Minnesota-Twin Cities.