Fred Smith


Fred joined Pinnacle in 2021. For half a decade, he has worked as a strategic consultant and change manager for both a boutique consulting firm and a Fortune 5 company. He’s enjoys tackling the challenges that companies face in successfully assimilating acquisitions and creating meaningful buy-in around large-scale changes.  Prior to his work in consulting, Fred led a 24/7 division of one of the largest tele-health private practices in North America.

He has experience in client relationship management, skills & training, and thought leadership around the employee side of change. He enjoys working through a client’s complex problems to develop clear messaging, strategic planning and execution of meaningful solutions which deliver crucial results stakeholders demand, while improving the work and lives of the people executing them.


Away from Pinnacle, you will find Fred on adventures with his wife and children, cooking for friends and family, outside on the golf course or coaching youth cross-country skiing, or at a concert where earplugs are a necessity.