Berit is a thoughtful leader energized by collaborating with teams to solve problems. She aspires to unlock business growth, help customers live a little better, and leave team members feeling valued and fulfilled.


Berit brings 25 years of marketing breadth and depth to the table. Her experience spans brand strategy, marketing communications, digital marketing, promotions, cause marketing, shopper marketing, partnerships, and operational initiatives.


Before joining Pinnacle, Berit was an independent consultant serving a variety of clients in the food, outdoor, and tech sectors. Most of her career was spent at General Mills building brands by translating consumer, business, and marketplace insights into growth strategies and ideas.


After hours Berit enjoys cheering on her kids’ hockey and baseball teams, curling up with a book, and spending time with her favorite people.