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Joan has spent her career helping organizations build consumer driven strategies that drive value. Joan is a forward-looking thinker and keen observer who focuses on possibilities by using patterns and insight to develop thoughtful approaches to business problems. A quick learner who loves the challenge of studying new business categories, consumer segments and competitive sets, she is equally comfortable with data and analytics as she is with concepts and aesthetics. She has experience in a variety of categories including retail, consumer packaged goods and service industries. 


She has deep retail experience including 16 years at Target most recently as Marketing Director where she learned the discipline of brand building and contributed to the ascension of Target into a world-class brand. Joan led a team of 30+ managers and professionals and is familiar with all aspects of leadership, team coaching and development, as well as marketing department process design and execution.


In addition, Joan has worked in both media and account services at top tier advertising agencies where she was responsible for managing client accounts and leading the development of marketing and creative concepts for clients. There she learned the value of developing collaborative client relationships that allow for healthy debate of great ideas.


Joan has been consulting since 2009. She conducts research studies, analyzes and synthesizes consumer and competitor insights, facilitates strategy-setting sessions and develops marketing plans. She has also used her extensive experience in organizational structure and process design to help companies improve their organizational efficiency and clarify roles and her skill in managing large scale, cross functional projects to serve as a special project manager.


Joan has an MBA from the University of MN, Carlson School of Management and received a B.A from St. Olaf College. She also spent a year studying abroad at the University of Lancaster in Lancaster, England.